The Menarini Foundation, at the forefront of the fight against discrimination in healthcare for the elderly, contributed to the development of the Florence Charter. The Florence Charter, presented at the "Anti-Ageism Alliance" congress held under the auspices of the Italian Society of Gerontology and Geriatrics, the International Association of Gerontology & Geriatrics, and the European Geriatric Medicine Society, is the first global manifesto against ageism in healthcare. The document, drafted by leading global experts, including WHO representatives, and coordinated by Andrea Ungar, Professor of Geriatrics at the University of Florence, published in the journal European Geriatric Medicine, outlines 12 concrete actions to combat age-related biases in healthcare and improve the quality and duration of life for older people.