WHO and TikTok cooperate
(WHO) and TikTok have announced a one-year collaboration aimed at providing people with reliable, science-based health information. This reflects WHO's commitment to leveraging multiple digital communication platforms to reach people globally and promote health literacy and healthy behaviors and actions in an increasingly digitalized world. Social media can be important sources of information that influence health-related behaviors and decisions. One in four young adults actively seeks news content on social media platforms, including TikTok. We also know that people are increasingly exposed to misinformation and disinformation on these digital channels. The new collaboration between WHO and TikTok aims to help address these challenges by promoting evidence-based content and fostering positive health dialogues.

